Case study
Rising Above Established Competitors: How TITAN 22 Transformed Its Online Presence and SEO Performance.
TITAN 22 is the first and only basketball specialty concept store in the Philippines. Founded in 2010, its founders' lifelong passion for the game inspired them to give life to their basketball dreams. This is a hoop sanctuary—a safe haven for those who live and breathe basketball.
135%
112%
25%
Increase in non-branded search impressions year-on-year
Increase in Top 3 keyword positions
Month-on-month increase in SERP features
01 The challenge
Navigating Competition with Established Brands
TITAN 22 grappled with competing against well-established and prominent brands within the market. The need to carve a distinctive niche and capture audience attention in the face of established competitors posed a significant hurdle.
Functionality Limitations Impacting Architecture and Category Optimisation
TITAN 22's website's functionality limitations hindered its ability to optimise the architecture and category summaries effectively. This challenge required innovative strategies to enhance the website's user experience, organisation, and visibility within relevant categories.
Strategic Keyword Analysis
We suggested thoroughly analysing keywords and identifying content gaps that could significantly improve the website's performance. By targeting relevant and high-value keywords, TITAN 22 could enhance their online visibility and engage potential customers more effectively.
Enhancing Technical Foundations for Improved Crawlability and Indexation
To tackle challenges related to Google's crawlability and indexation, MindArc conducted monthly technical health maintenance. Our approach involved implementing technical SEO best practices, fixing and redirecting 404 errors, resolving issues affecting crawlability, and enhancing the overall website architecture to ensure efficient search engine indexing.
Comprehensive Optimisation of Collections’ Content and Metadata
We recommended optimising various aspects crucial for search visibility, including collection summary content and metadata. By refining content for better search relevance, and enhancing site functionalities such as adding text accordions, TITAN 22 could provide a seamless user experience and improve their online presence.
02 Our approach
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We initiated an in-depth keyword analysis to identify gaps and opportunities in TITAN 22's content. By aligning the website's content with relevant and high-value keywords, we aimed to boost online visibility and engage potential customers more effectively, ultimately enhancing the site's overall performance.
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We have implemented a series of technical improvements on the TITAN 22 website. These included fixing 404 errors, resolving crawlability issues and enhancing the overall website architecture according to SEO best practices.
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We executed a comprehensive optimisation effort, focusing on critical aspects such as metadata and content summaries.
03 Actions taken
04 The result
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Appear on More Non-Branded Searches
Achieved a 135% increase in non-branded search impressions year-on-year. -
Rank for Generic Terms
SEMrush data shows a 112% increase in Top 3 keyword positions, 173% in positions 4-10, and 5% in positions 11-20. -
SERP Features
Achieved a 25% month-on-month increase in SERP features, showing progress in this ongoing optimisation.
In a competitive landscape where brand differentiation is crucial, TITAN 22 sought to establish its unique identity. We conducted a comprehensive keyword analysis to achieve this, identifying key terms that resonated with the brand's target audience. By aligning content strategy with high-value keywords, we crafted compelling narratives that captured audience attention and drove engagement.
Moreover, we implemented strategic enhancements to TITAN 22's online platform, focusing on optimising site performance and user experience. From streamlining site navigation to adding text accordions, we fine-tuned the SEO aspect of the website to ensure seamless browsing for potential customers. Additionally, our team meticulously optimised collections content and metadata, maximising TITAN 22's online visibility and enhancing search engine rankings.
Through our tailored approach, TITAN 22 experienced a significant uplift in online visibility and search exposure, effectively carving out a distinctive niche in the market.
05 Conclusion
Gia Jamias-Ott
Senior Director for Marketing and Innovation at TITAN 22
The partnership with MindArc has been instrumental in furthering our ecommerce business and digital presence. We’ve consistently seen progress in performance whilst continuing to learn more about our consumers and how to keep us top of mind (and search). MindArc regularly identifies areas of opportunity and growth for our brand — providing guidance on strategy allowing us to win online.
Erica Magbanua
SEO Operations Manager at MindArc
Working with TITAN 22 has been an absolute pleasure. As a young and dynamic team, their passion and dedication to their craft, combined with their genuine creativity, truly set them apart. Their openness to ideas and eagerness to innovate make collaboration not only easy but incredibly rewarding! TITAN 22 is not just a client; they are partners who share a common goal of achieving outstanding outcomes.
Gia Jamias-Ott
Senior Director for Marketing and Innovation at TITAN 22
Die Partnerschaft mit MindArc hat uns geholfen, unser E-Commerce-Geschäft und unsere digitale Präsenz zu verbessern. Wir haben kontinuierlich Fortschritte bei der Leistung gemacht und gleichzeitig mehr über unsere Verbraucher/innen gelernt und wie wir uns in den Köpfen (und bei der Suche) oben halten können. MindArc identifiziert regelmäßig Bereiche, in denen wir Chancen und Wachstum für unsere Marke sehen, und gibt uns strategische Ratschläge, damit wir online gewinnen können.
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