Conversion Rate Optimisation Service | CRO for Shopify

Turn More Visitors Into Buyers

Most ecommerce stores convert between 1% and 3% of their traffic. That means 97 or more visitors out of every hundred leave without buying. MindArc's CRO program finds where your funnel breaks down, builds hypotheses grounded in your data, and runs structured tests that compound into real revenue gains.

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Custom event and conversion tracking configured to capture the interactions that matter most to your store, from add-to-cart behaviour through to completed purchase.

Heatmap and session recording analysis via Microsoft Clarity or Hotjar to identify where visitors hesitate, click on non-interactive elements, or stop scrolling before seeing key content.

GA4 and Shopify funnel analysis that maps how traffic moves through your store and identifies where the largest drop-offs occur at each stage.

A/B test design in Figma for desktop and mobile, built inside your Shopify theme using Shoplift to keep performance impact minimal and implementation clean.

A priority matrix that scores every test idea by potential impact, commercial importance, and implementation effort before a sprint begins.

Six-gate QA review before every test goes live, covering evidence, KPI, mobile, developer sign-off, GA4 tracking, and risk assessment.

Reporting at the test level with conversion rate, statistical confidence, and revenue impact for each variant, plus a program-level view of cumulative commercial impact over time.

Sprint planning at the close of every reporting call, so the next month's tests are agreed and ready before the current cycle ends.

Advanced Analytics: We provide in-depth analysis and reporting to track performance and identify areas for improvement in your SEO strategy.

Mobile Optimization: We ensure your website is fully optimized for mobile devices, providing a seamless experience for all users.

Content Creation: Our team creates high-quality, engaging content that attracts and retains visitors, improving search engine rankings.

Keyword Research: We identify the most relevant and high-traffic keywords to target, ensuring your website ranks for the right search terms.

Technical SEO: We conduct thorough technical audits to identify and fix issues that may be hindering your website's search engine performance.

Link Building: We implement effective link building strategies to increase your website's authority and improve its search engine rankings.

On-Page Optimization: We optimize your website's content and structure to improve its relevance and visibility in search engine results.

Competitor Analysis: We analyze your competitors' strategies to identify opportunities and stay ahead in the search engine rankings.

Get your Free CRO Audit

Discover exactly what’s holding your website back. Our comprehensive audit reveals opportunities for growth.

GA4 and Shopify funnel analysis with behaviour flow mapping across all key stages
Shopping behaviour data covering product views, add-to-cart, checkout reach, and completed transactions
Heatmap, scroll depth, and session recording review to surface hesitation patterns and dead clicks
New versus returning visitor behaviour analysed separately to identify where confidence is being lost by each group
Voice of customer analysis across reviews, support tickets, and on-site search queries
Prioritised list of test hypotheses with evidence links, recommended KPIs, and a scored sprint backlog ready for sign-off