The AI Consumer Trends Report 2026

Are you ready for the AI consumer?

AI has become part of how people shop, not just how brands market. Yet most retail strategies haven't kept pace with what shoppers now take for granted.

The 2025 AI Consumer Trends Report reveals what shoppers expect from AI right now, and what it means for the brands that want to stay ahead.

Get the insights

The Shift Is Already Happening

81% of consumers have used AI for shopping or product research in the past three months alone.

AI has already become a trusted part of how people discover products, compare options, and make decisions. The brands pulling ahead are building systems around how their customers already behave.

The 2025 AI Consumer Trends Report, produced by Klaviyo and brought to you by MindArc, is a good place to start.

Inside the Report

Full consumer sentiment data on AI adoption in shopping
What shoppers are willing to hand over to AI, and what that means for retention
How AI is shifting from a convenience tool to a trust-building mechanism
The gap between where most brands are and where their customers expect them to be
A framework for building an AI-native strategy on Klaviyo