Case study
Tailored for the World: M.J. Bale’s International eCommerce Takeover.
M.J. Bale is synonymous with craftsmanship, sustainability, and timeless style. For years, the Australian menswear brand has been the go-to for men seeking elegance in every stitch. But, as the brand's reputation expanded internationally, its digital presence began to feel out of step with its global ambitions.
M.J. Bale needed a website that could seamlessly showcase their brand ethos while delivering a premium shopping experience to customers worldwide. MindArc was tasked with creating a future-ready, globally optimised eCommerce solution.
This is how we helped M.J. Bale tailor their online presence for a worldwide audience, one pixel and integration at a time.
6+
17k
40%
Countries engaged with the platform within the first two months.
New users within the first month post-launch.
Session engagement rate within the first two months.
01 The challenge
Building a new eCommerce site for a global audience is no small feat, and the M.J. Bale project came with unique challenges.
Breaking Borders
A fragmented online platform made it difficult to cater to international customers effectively. The new site needed to offer multi-currency support and localisation without compromising the brand's premium image.
Threading the Needle with ERP Integration
M.J. Bale’s ERP system was deeply ingrained in their operations, but connecting it seamlessly to a modern platform required careful navigation to avoid disrupting workflows.
Setting the Pace
A fast, responsive website is non-negotiable for a global audience. Customers in diverse markets and on varying devices demanded a flawless experience.
Reflecting the Brand in Every Click
The design had to tell M.J. Bale’s story—luxurious, sustainable, and unmistakably tailored—all while ensuring functionality that worked seamlessly behind the scenes.
Every aspect of our strategy revolved around bringing M.J. Bale’s brand and ambitions to life.
Global Vision with Local Precision
MindArc designed a site that could scale internationally while catering to local nuances, delivering a seamless shopping experience no matter where customers were.
Leading the way with ArcTheme
We delivered the first live implementation of ArcTheme, our proprietary Shopify theme framework, setting a new standard for speed, flexibility, and design excellence.
An Integrated Symphony
We built a bridge between the new eCommerce platform and their ERP system, ensuring inventory, orders, and customer data flowed effortlessly.
02 Our approach
Here’s how we brought M.J. Bale’s vision for a world-class digital presence to life.
Crafting the Global Shopfront:
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Designed and built a brand-new site from scratch, with multi-currency capabilities, optimised for a global audience.
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Created an elegant, responsive interface that worked beautifully on every screen, ensuring customers had a premium experience wherever they shopped.
The ArcTheme Advantage
By leveraging MindArc’s ArcTheme we crafted a visually stunning and lightning-fast front-end that was as sleek as M.J. Bale’s suits.
ERP Integration Mastery
We conducted a comprehensive, end-to-end integration with M.J. Bale’s ERP system. Inventory updates, order tracking, and customer insights were streamlined, reducing manual work and errors.
Seamless Global Pricing with Global-e
To provide international customers with a localised and seamless shopping experience, M.J. Bale utilised Global-e for region-based pricing. This solution dynamically adjusts product prices based on the shopper’s location, ensuring accurate currency conversion, local taxes, and market-specific pricing strategies. By integrating Global-e, M.J. Bale removed the complexities of cross-border pricing, offering a transparent and familiar purchasing experience to customers worldwide.
Future-Proof Performance
Optimised for speed and scalability, the website was designed to handle growing traffic and ensure top-tier performance even in regions with slower internet speeds.
03 Actions taken
04 The result
M.J. Bale’s new eCommerce platform is as sophisticated as the suits they sell. The transformation speaks volumes, and here are some of the impressive outcomes achieved:
Expanded Global Reach
Within the first two months, the platform reached users in 6+ countries, with the US—M.J. Bale’s target audience—showing the strongest active user base
Increased Visibility
Attracted 17,000 new users within the first month post-launch and achieved 42,000 page views in the first two months.
Elevated Engagement
The sleek, modern design reflecting M.J. Bale’s brand identity resulted in a 40% session engagement rate within the first two months.
Operational Precision
Automation and ERP integration have freed up internal resources, reduced errors, and improved overall efficiency.
A Future-Ready Platform
With scalability built into the core, M.J. Bale is poised to confidently expand into new markets.
M.J. Bale’s new digital presence is a seamless extension of the brand—refined, sophisticated, and built for a global audience. With a high-performance eCommerce platform, streamlined operations, and a design that stays true to its heritage, the brand is now equipped to grow without limits.
From multi-currency shopping to effortless ERP integration, every element was designed to enhance the customer experience while ensuring the business runs smoothly behind the scenes. As M.J. Bale continues its expansion, its digital store is now as polished and future-ready as the suits it sells—ensuring customers worldwide get the same premium experience, no matter where they shop.
05 Conclusion
Terry Kwok
Head of IT and Technology, M.J. Bale
Working with Mindarc on this project has been a great experience. They were able to bring together their vast experience to deliver us our site quickly and efficiently. When required they connected with partners who had expertise in specialised fields and their ongoing relationship with Shopify gave us confidence the solution we were developing took full advantage of the best the ecosystem had to offer.
Stewart Smith
Managing Director APAC, Global-e.
At Global-e, we’re proud to have helped M.J. Bale expand globally by removing duty and tax complexities, integrating localised payment methods, and streamlining operations. Our solution enabled them to reach new customers effortlessly while reducing operational costs and enhancing the shopping experience.
Jordan Kassis
Senior Project Manager at MindArc
Partnering with the M.J. Bale team to elevate their global presence was an incredible journey. Together, we built a sophisticated eCommerce platform that seamlessly marries style, speed, and scalability—perfectly aligning with M.J. Bale’s ambitious growth plans. From streamlining complex integrations to delivering a premium shopping experience, the new website enables M.J. Bale to thrive in fast-moving global markets. We're excited to continue working with M.J. Bale as they continue to grow and expand their platform into other markets.
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