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Case study

Elevating Brand Excellence: How Dinosaur Designs Surpassed Niche Challenges and Market Competition.

Since its inception in 1985 Dinosaur Designs has embodied colour, form, tactility, and vitality. For over 30 years, the brand has seamlessly blended art, design, and fashion. Each piece is crafted to be timeless and enduring.




 Revenue growth from Organic Search
Increase in paid search revenue
Increase in returning visitors from Paid sources.
01 The challenge
Niche Audience Engagement

Dinosaur Designs faced the challenge of effectively engaging with a niche audience. Their unique offerings required tailored strategies to connect with a specific customer base that had distinct preferences and demands.

Navigating a saturated market with dominant competitors posed a significant challenge for Dinosaur Designs. To gain market share, they had to come up with new ways to stand out among established players and get people's attention among many choices.

Competing in a Saturated Market

Balancing and optimising online activities as a retailer was another challenge for Dinosaur Designs. Ensuring a seamless online shopping experience while effectively showcasing their products and connecting with customers required strategic planning and execution.

Retailer Online Activities

We suggested starting with data and using insights to decide what to do across different platforms. With the help of data analytics, our goal was to improve marketing tactics across all platforms and give customers a consistent and good experience.

Data-Driven Cross-Channel Implementation

To maximise operational efficiency and ensure seamless sales processes, MindArc proposed integrating Shopify Plus with PeopleVox. This integration was aimed at creating a cohesive system where sales, inventory and customer information could work in harmony.

MindArc proposed a strategy centred around highlighting Dinosaur Designs' Unique Selling Propositions (USPs). By identifying and emphasising the brand's distinct qualities and offerings, we aimed to differentiate them in the market and resonate with their niche audience effectively.

Leveraging Brand USPs
02 Our approach
Integrated SEM & SEO Strategy

By categorising and targeting specific audience segments, we aimed to tailor messages and offerings to resonate with their unique preferences. We also recommended implementing remarketing techniques to re-engage potential customers and guide them back to Dinosaur Designs' offerings, ultimately boosting conversions and brand loyalty.

Audience Segmentation and Remarketing
  1. Successfully identified the Dinosaur Designs brand's USPs and used that information to develop targeted message and content strategies. 

  2. Helped Dinosaur Designs stand out in a crowded marketplace by increasing their visibility and website traffic through a combination of Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).

  3. Implemented a "data-first" approach, using insights from different channels and data analytics to improve marketing strategies. 

  4. Segmented the audience based on preferences and behaviours, tailoring communication and offerings accordingly. Used remarketing to get potential customers interested and bring them back to Dinosaur Designs' products, which led to more sales and a stronger connection to the brand.

03 Actions taken
04 The result
  • Achieved remarkable revenue growth across multiple channels: 46% increase via Organic Search, 58% surge in Direct Traffic, and an impressive 73% rise in Paid Search revenue.

  • Resulted in a 34% boost in new users from organic sources.

  • Led to a remarkable 48% increase in returning visitors from Paid sources.

Our agency played a pivotal role in Dinosaur Designs' journey to success by identifying and leveraging the brand's unique selling points, resulting in targeted messaging and content strategies. Through a harmonious blend of Search Engine Marketing (SEM) and Search Engine Optimisation (SEO), we facilitated Dinosaur Designs' distinction in a competitive market, while their data-centric approach ensured consistent, valuable interactions across various channels. Audience segmentation, combined with strategic remarketing, further enriched engagement, driving increased conversions and reinforcing brand loyalty.

05 Conclusion


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