Make sure your site doesn't crack under BFCM pressure
Your site's about to get hit with way more traffic than usual. If it's not ready, you're going to watch potential customers bounce while your competitors cash in.
MindArc's Head of Design, Neville Ewers, is walking you through the UX stuff that actually matters when your traffic spikes. Not redesigning everything from scratch, but the practical fixes that stop people from leaving and help them actually buy something.
What we're covering:
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Why UX becomes critical during BFCM
Poor UX literally equals lost revenue. When people are in buying mode but your site's frustrating them, they're not going to stick around and figure it out. We'll show you the connection between user experience and your bottom line. -
Site speed - where you need to be
Slow sites kill conversions, especially when everyone's impatient during sales periods. We'll cover the benchmarks you need to hit and how to actually get there without rebuilding everything. -
Making your promotions work with your site
Your Black Friday offers need to connect properly with your site experience. We'll go through what you need to keep in mind for consistency, better conversion, and making sure the right visitors see the right deals. -
Mobile optimisation (because that's where people shop)
Most BFCM shopping happens on mobile. If your mobile experience sucks, you're missing out on the majority of potential sales. We'll cover the entire mobile shopping journey, not just making your desktop site smaller. -
Checkout that doesn't make people give up
Streamlining checkout and increasing average order value. The stuff that stops people at the finish line and how to fix it. -
Common mistakes everyone makes
The UX mistakes that happen every BFCM and how to avoid them. Learn from other people's failures instead of making them yourself. -
What you can audit right now
Types of audits you can do today to spot problems before they cost you sales. Plus we'll give you a head start.
This isn't about perfect design or fancy animations. It's about making sure your site works properly when it matters most.
Free UX audit for everyone who joins - we'll look at your site and tell you what needs fixing before BFCM hits.
