Start your BFCM campaigns before your competitors wake up.
Most brands are already behind on their BFCM planning. If you're starting to think about it now, you're in good company. But before you go ahead and launch your most important campaign of the year, there's stuff you need to know.
MindArc's Performance Marketing Manager, Misha Sahota, is walking us through what's working in paid advertising right now. Not the usual "boost your posts and hope for the best" approach, but the actual strategies that are driving results. We've got client data showing 400% month-over-month revenue increases when you get the timing and setup right.
What we're covering:
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Starting early actually matters
Some brands went live their Black Friday campaigns in July. Sounds crazy, but there's solid reasoning behind it. We'll show you the advertiser timing trends that most people miss. -
Where to spend your ad budget
Everyone's fighting over the same audiences on Meta. Pinterest, TikTok, LinkedIn, these platforms are working but they're not as crowded yet. We'll go through how to test them properly and make them work together. -
Campaign types that don't suck
Meta has different campaign types for a reason. Most people just pick "conversions" and call it a day. We'll break down awareness, retargeting, and conversion campaigns, and when each one actually makes sense. -
Real client numbers
We're sharing case study data from our clients that shows what happens when you combine paid search and social properly. Actual numbers, not marketing fluff. -
What you can start doing now
Even if you're late to the party, there's still time to set things up properly. We'll give you the priority list of what to tackle first.
Look, this isn't about revolutionary new tactics or secret hacks. It's about doing the fundamentals properly while everyone else is scrambling in October.
Free BFCM health check when you register - we'll look at your current campaigns and tell you what needs fixing.
Let's make this peak sales season your best one yet!